Katia Walton

Event sales page made over 20,000 USD | Rikka Zimmerman


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About the client

Rikka Zimmerman is an international speaker, author and singer/songwriter. Creator of the Life Transformed™ Classes and Coaching Certification Program, Rikka shares her specialized knowledge at live events and courses in different parts of the world and online.

This sales page was built for Rikka’s Take Your Life To The Next Level 4 day live intensive.

Project objectives

— Position Rikka as an experienced professional capable of delivering a transformational experience.
— Maintain a brand style consistent with her other online assets.
— Set expectations and answer the audience’s questions about the program.
— Convince people to reserve a seat.
— Build trust, decrease price resistance, and get people to check out.


01. Strategic use of testimonials (video and text)

02. Countdown timer (“Price goes up in…”) to inspire action

03. Detailed program breakdown: What you’ll learn, Activity list, Schedule and FAQs

Business wins

01. Rikka made more than $20,000 in sales the first time she used this page. She has also used the page to sell the livestream recording on an ongoing basis. She will be able to use it again for future events.

02. Rikka’s audience felt the page was an authentic and accurate representation of Rikka’s brand.


The countdown timer is a common way to increase conversion.

The compilation of the most powerful video references

Multiple CTAs throughout the page

The sales page is fully responsive.

Marketing foundation

01. The countdown timer is a common way to increase conversion (some sources show up to 300% growth). Early bird price, that is going to change soon inspires to take action.

02. Long-form sales pages typically work well with premium products and complicated services.

03. Three CTAs (1 “Learn More” and 2 “Register Now”) throuthout the page.

04. The description of the event is illustrated with real photos from previous events.

05. Only navigation links, no other distractions on the page.


Katia Walton – Design

Donna Agnes (The Essence Muse) – Strategy, Art Direction and Web Development

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