Personal brand of a SaaS owner

About Yuliia Ostras

Yuliia is an IT professional who helps others grow in their careers. She loves solving problems and organizing ideas. Yuliia needed brand idenity for her personal brand and her current business project, SaaS company Botigram. As a personal brand Yuliia offers consultations on managments, IT careers, and achieving goals. Her clientele is bilingual, so she needed her site in two languages.

Objectives

Develop a cohesive visual style for Yuliia’s personal brand and her business sub-brand Botigram.
Provide guidelines for maintaining both brands consistently across all platforms.
Create a bilingual website where visitors can learn about Yuliia’s story, explore her services, and book calls.
Ensure that photos and AI-generated illustrations are in harmony with the overall brand Botigram

My contribution

Personal logo
Photoshoot guidelines
Personal brand book, describing how to maintain her style
Bilingual personal website, design and development
Setting up call booking tool

After completing Yuliia’s personal brand, I designed her company’s identity. Find it here: SaaS brand design.

“I’m looking forward to putting it out there”

Results

Maya feels her logo and website reflect what she wants.
Her website is incorporated into her in-person networking marketing funnel. It’s ready to book her new clients.

“Katia is a deep and profound designer who really hears you”

Here's what we created together:

1. Logo

“I like her approach. Our collaboration was very nice and fruitful”

2. Website

Take a look →

The service page features detailed descriptions of five coaching packages. To help potential clients easily find the information they need, I added a navigation bar at the top of the page. Each package includes a basic description, with more details available under a “Read More” widget.