supporting women through all generations
"The logo that is truly about me"
About Tres Lunas
Tres Lunas is a support center for women in all the stages of their lives. There are prenatal courses, doula services, lactation support, postpartum training, auditorium, library, and psychology support.
Ekaterina Mariposa, the founder, is a doula, a lactation consultant, and a psychology consultant based in Tbilisi, Georgiai
Target audience
Women seeking support at the transformations they are going through: becoming a mom, recovering after pregnancy, menopause.
Associations / keywords
3 moons, wild, natural, flourishing, connection, mystery, energy, tale, archetypical, feminine, life, youth, adolescence, and maturity.
Take a closer look
The logo
I’ve created 3 different versions for different use.
Logo concept
The logo included images of three women and three moons, symbolising a woman in three stages of her life (youth, adolescence, and maturity) from one hand, and the connection between generations of women in a family, from another.
Every women has an attribute revealing specificity of each stage:
- flower in a young woman’s hair shows her mental and phisical formation, and also reminds of the beginning of menstruation.
- circular medallion on the neck of the middle age woman symbolically represents a round belly her fertility and readiness to form a new life.
- a crown on the head of the aged women shows the status and wisdom she gained with her life experience. Her physical body changed too.
Different moon phases represent the biological rhythm of a woman’s life.
“Katia’s work exceeded my expectations.”
Ekaterina Mariposa
In use
“Katia creates logos that are truly about you”
Ekaterina Mariposa
testimonial
What
Ekaterina said
Even though I had a clear understanding of what I wanted to see in my logo, Katia’s work exceeded my expectations. I have discovered that there are so many nuances in graphic types, that it is far beyond the font and the color, that has to be carefully drawn and matched together.
Katia’s approach is super professional and gentle with the original idea. She is not taking an expert stance (although she is without doubt!), showing sincere curiousity and making suggestions, while leaving you the leading part in creating the logo that is truly about you.
Thanks for the amazing piece that you have created for me!
