Tea Shop Logo
“My clients absolutely loved it!”
About Soul Essence
Soul Essence, a unique tea brand, captures the transformative power of tea in shaping one’s emotional landscape. Rooted in the philosophy of mindfulness, the brand’s motto, “Shape Your Mood,” eloquently reflects the art of staying present.
The tea blends are curated into distinct ‘mood collections’—Joy, Inspiration, Confidence, Energy, and Calmness. Each blend is meticulously designed to evoke specific emotions, fostering a deeper connection with the present moment. For tea lovers living in Mexico, who are finding it challenging to source high-quality tea in a predominantly coffee-drinking culture.
The visionary behind Soul Essence, Maria Luneva, is a psychotherapist, hypnotherapist, and tea enthusiast. She began incorporating tea ceremonies into her client sessions, a practice that naturally evolved into this unique brand, seamlessly blending the worlds of beverage and emotional well-being.
Objectives
My contribution
Logo design
Results
- A new tea package is designed in a minimalistic way that Maria can easily create as many packaging as needed simply printing stickers on a home printer.
- Positive reviews from the clients on how nice the new package looks.
Here's what we created together:
I used a guided visualization I designed specifically to find a visual metaphor that expresses the essence of a personal brand. During the exercise, Maria explained that in her imagination, staying present is like sitting atop a mountain and watching clouds—if you aren’t in the moment, you’ll miss the beauty of the ever-changing formations.
This insight became the visual concept for Soul Essence: a cloud made of tea leaves to symbolize being present.
“She understood my idea, my vision very fast”
Maria Luneva
Testimonial
What
Maria said
“I highly recommend you to work with Katia, if you need help with visualising your thoughts and vision.”
