Real estate deal catalyst:
a hotel acquisition brochure
About the brochure
My client secured a lease for a hotel with funding from several partners for a 9-year term. To attract additional investors, he needed a visually compelling presentation. I created this brochure to clearly convey the project’s key details and facilitate investor engagement.
Objectives
To design an engaging and informative brochure that highlights the hotel investment opportunity and encourages potential investors to contact the manager.
My contribution
Design of the 22-page brochure
Here's what we created together:
Design style matches the spirit of the place
I’ve created Samantha’s brand style to incorporate across all the online platforms she uses.
It includes elements of her old visual style (so her clients would recognise her), but also new elements expressing her personality and work style. The brandbook explains how to use the graphic elements, so Samantha’s style looks consistent no matter who creates her visuals.
The investment property is located in Playa del Carmen, Mexico. And not all the investors have been there. So I decided to give them a taste of what the place is like by adding tropical elements.
I used real photos of the property and everything around it.
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